This Sales Analytics dashboard enables stakeholders to monitor, measure, and understand:
Monthly sales order volumes
Segment & product category composition
Monthly sales trends
Top customers
Most profitable products.
Tools used: Power BI
2012 Key Business Insights:
1. The Corporate segment has the highest sales with the Technology category being the largest.
2. John Lucas is the top customer but not among the top 10 most profitable customers.
3. Nathan Mautz, while only the 7th highest customer by sales, is the most profitable customer.
4. The most profitable product is Global Troy.
The interactive dashboard uses a clean grid layout. It can be filtered by year, quarter, product sub-category, and order priority.