This Customer Analytics dashboard enables stakeholders to monitor, measure, and understand:
Number of customers by segment
Ordering trends by segment
Sales volumes by segment & product subcategories.
Tools used: Power BI
Key Business Insights:
1. Corporate segment is the largest in terms of the number of customers.
2. The Corporate segment also produces the most revenue.
3. The Corporate Office Machines, Telephones & Communications, Chairs , and Tables product sub categories produce the most revenue.
4. The Rubber Bands and Scissors, Rulers, and Trimmers product categories are the weakest performers.
The interactive dashboard uses a clean grid layout. It can be filtered by product category, order priority, region, and ship mode. A link to the interactive Power Bi version is below.
View Interactive Version (Power BI account required)